Meal delivery kits, forgive us, are cooking. There are more start-ups in the space than you can shake a long handled wooden spoon at.
Inevitably there will be a shake out and we will be sad to see them go because they have some of the most delightful names in business.
Purple Carrot, Blue Apron, PeachDish, Just Add Cooking, Sun Basket, Hello Fresh, HomeChef, Plated, the list goes on.
The brands exemplify the range of name types - descriptive, fanciful, generic, invented - that we draw on and food is a rich creative playground (remember “Screaming Yellow Zonkers?") so we confess to a little jealously that Uppercase has yet to participate in the space.
So on an empty stomach and off the top of our heads, we offer Streaming Lunch ™