Sometimes A Good Business Model Can Overcome a Bad Name. But Don't Count on it.

Adding the prefix ‘black’ to any word or phrase is a decidedly mixed bag. Black Monday is when markets melt and so for that matter is Black Tuesday. Yet black is also sublime, classy, elegant like the simple black dress or a black limo. But Black Friday?

According to some word nerds, the term was first coined by law enforcement to describe the craziness of the biggest shopping day of the year.  Over time it settled in and despite some attempts to change the name or give it a new meaning, e.g. the day retailers’ balance sheet went from red to black, (apparently an urban myth) we’re stuck with Black Friday.

But better than say, chartreuse Friday.