Name a major multinational financial group with 350 years of history, $2.6 trillion in assets and operations in 50 countries. We’d love to. And we’d do it for free.
Mitsubishi UFJ Financial Group or MUFG, surely provides their clients sound financial counsel, but even with all the positive brand equity in the world, it must be hard to get past the name; “Hi, this is Bill with MUFG and I’d like to sell you some bonds.” “Well Bill, MUFG you too.” Both science and common sense demonstrate that a hard to pronounce name raises concerns that simply don’t need to be there.
If anybody is listening, we’d love to help.