We are currently watching the countdown to the launch of the Falcon Heavy rocket from Elon Musk’s Space X. Uppercase is not a big fan of either of the names Space X or Falcon. A boring and pedestrian set of brand names by any measure, but especially so given the audaciousness of what they represent.
But the “Heavy” moniker is simply way cool. Anybody can launch a kite or paper airplane or a hot-air balloon but launching something heavy is a true feat. Indeed, it is heavy. Go Elon!