Be Best, Think Different

The low hanging fruit is to take pot shots at FLOTUS’s first initiative and while derivative to be sure, the name Be Best is exceptionally strong. Grammarians will take issue, maybe rightly so given the target audience, but that’s just the point; the target audience will identify with it. It is traditionally aspirational yet rendered in contemporarily rebellious construction. It is at once a goal, an encouragement and an admonition.