We reached out to the folks behind the Great Pacific Garbage Patch report and shared our opinion about the name. Amazingly they responded - who does that anymore? - and politely informed us that the term was created and accepted by the scientific community. I wrote back and opined that, from a marketer’s perspective, the scientific community is not the audience – Joe Doaks is the audience and calling it a “Patch” is not going to give him even the slightest pause in altering his behavior. And, for good measure, I added that defining this as a marketing problem instead of a scientific one dramatically increases the chances for a solution. No response to that, quelle surprise!
But you don’t have to be a tree hugger to maybe use one less plastic bag if you are now aware of the Horrific Pacific Garbage Disaster. Am I right?