A Few Self-Righteous Insights for Putative Professional Communicators

After a highly random survey of our competitors via their websites we have drawn some conclusions about design and content and feel compelled to share our profound learning with the world.

  • If you are touting your firm as one capable of original thinking, you might want to reconsider using the most tiresome stock photography available from the first nine photos on Google Images as the main imagery on your sight.

  • Perhaps there are better, or at least different, icons to represent your creativity than a light bulb.

  • You say you are great at “engaging” consumers but it strains credulity when you write that using tiny dark gray type against a black background.

  • If your latest news release, post or social media update is older than a couple of months, you might want to consider removing them all together. For example, announcing “ThinkFest - 2015 starts tomorrow” on your front page makes us wonder if you ever returned.

  • If your customers can’t say anything nice about you, then don’t post it.  Here is one from an ad agency’s site and we kid you not: “Their creative was good, but their account management was traditional.” Now maybe that sounds better in person, but on paper, well, duh.

  • When you are in the relationship business and claim your people make the difference, perhaps using the most dreary, posed, staged, obviously stock photo of a nice politically correct diverse group of perfect humans leaning in over a desk top computer belies your claim.

  • A four-color thing – take your pick; rain boots, umbrella, pencil – in a black and white photograph doesn’t mean you can “break through the clutter.”

  • Please make it easy for your prospects to contact you. Why do I need to go to LinkedIn to find out your address or who’s running the show?

  • You know the cute little conceit of changing your headshot when your visitor hovers the cursor over it? Not sure an image of Michael Jackson is what you want to project.

  • As a creator of ideas, you might want to be a little more sensitive to IP rights. Using imagery from The Simpsons, Seinfeld, the NFL or Marvel, might send a signal to any potential client that, well, legal matters are not your concern.

  • As a website designer, shouldn’t your website itself (not just your work samples) actually be pretty good?  I mean something at least a couple of degrees removed from the most basic WordPress template?

  • Your dogs are ugly, sorry.