Wanko is a Luxury Brand In China

The December 27, 2014 issue of the New York Times may very well be a red letter day for us in the naming and branding business.  Matthew Hutson’s piece speaks to (western) consumers’ desire for products with authenticity and marketers who are this desire by speaking to their brands’ history, legacy and legitimacy.  A few pixels below, Dan Levin’s story features Chinese marketers who avoid any scent of authenticity with shameless borrowed interest.  There are more than a few ways to skin a cat.