Part of my day is spent in business development, i.e. reaching out to prospects and sharing a little bit about Uppercase and how we can add value. Building physical address databases of companies from Austin to Boston to Charlotte to Detroit, I was struck by the names of the ‘burbs of the Motor City. The names of most of the towns where these companies reside are innocuous, with no other meaning that that which is transparently obvious. But I found Detroit suburb names near uniformly communicating the same idea. Town after town is named Farm, Farms, Field, or Hills. The reasoning is pretty clear. The town’s developers, recognizing Detroit as a busy hard-working industrial center, surely sought to attract home buyers to their developments using as bucolic sounding names as possible. Not sure where Grosse Pointe fits though.